The basic principle is simple. The processes behind it are more complicated. The principle of visual intelligence is interdisciplinary: psychologist, mathematics and economics form 3 coherent pillars for the acquisition and evaluation of data, as well as the subsequent formation and creation of digital profiles. So-called alpha profiles of successful social networkers serve as a template for adapting your digital profile. The alpha profile is broken down into interdisciplinary variables, for example the appearance of the main characters, the factual and emotional content of the posts, the target groups, the products, the companies behind them and their relationship to one another. Just like the alpha profile, your digital profile is broken down into the same variables and the result is an actual state. By adjusting the individual to the previously defined alpha profile, they change