Many business profiles on Facebook, XING, LinkedIn and YouTube are idle or are artificially kept alive with advertising budgets. Companies have the impression that they are not really getting any further when it comes to digitization. Generating new contacts or even new customers through social networks has so far been more of a coincidence than a stable sales channel. It is almost strange that there are really successful business profiles with many thousands of friends and subscribers. The majority of all sales calls there already take place via the messenger services, quietly and away from public posts. Business is discussed and concluded via chat. Quite simply and inexpensively, because as a rule these profiles do not even use advertising budgets. What exactly is it? The principle of visual intelligence is interdisciplinary: psychologist, mathematics and economics form the 3 sub-areas for the acquisition and evaluation of data, as well as the subsequent formation and creation of digital profiles.